House of Persephone ("we," "our," or "us") values your privacy. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our website or make a purchase.

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1. Information We Collect

When you visit House of Persephone, we may collect the following personal data:

• Name

• Email address

• Phone number (if provided)

• Shipping address

• Payment method (processed securely via Wix’s payment providers)

This data is collected when you enter information at checkout or complete the contact form on our website.

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2. How We Use Your Information

We use your personal information for the following purposes:

Order Processing & Fulfillment – To process and deliver your orders.
Customer Support – To respond to inquiries and resolve issues.
Analytics – To understand customer preferences and improve our services.
Communications –

• Customers will receive emails regarding order confirmations, shipping updates, and review requests.

• If an order cannot be fulfilled and we are unable to reach you via email, we may attempt to contact you via phone (if provided).

• Customers who abandon their cart at checkout may receive an 'abandoned basket' email.

Loyalty Program Communication
If you join our Underworldlings loyalty program, we collect additional details such as your birthdate (if provided) to administer your membership and offer personalised rewards.

By joining, you consent to receive occasional marketing emails related to your loyalty status - including Token balance updates, birthday rewards, exclusive offers, and seasonal promotions. You can manage your email preferences or unsubscribe at any time via the ‘Settings’ section of your account.

We do not share your personal information with third parties for their own marketing purposes.

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3. User Accounts & Third-Party Logins

Visitors to our website may have the option to create an account through Wix or sign in using third-party services such as Google. Account information, including email addresses and profile details, is processed and stored by Wix. House of Persephone does not have direct access to or control over this data. Users are encouraged to review Wix’s Privacy Policy for further details on how account information is managed.

4. Third-Party Services

House of Persephone is hosted on Wix, which provides security, payment processing, and data management. Wix may collect and process additional data according to their policies. We do not store or process payment details directly—these are securely handled by Wix’s payment providers.

We may also share necessary data with:

• Payment providers (e.g., PayPal, credit card processors) for secure transactions.

• Shipping and delivery partners to fulfil orders.

• Analytics services to improve website functionality.

We do not sell, rent, or trade your personal information.

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5. Advertising & Social Media

We use the Meta Pixel (formerly Facebook Pixel) to help us understand visitor behaviour and improve our advertising on platforms such as Facebook and Instagram. This allows us to:

• Measure the effectiveness of our ads

• Build audiences for future campaigns

• Deliver more relevant content to users who have visited our site

The Meta Pixel may collect data such as your IP address, browser information, and pages visited on our site. This data is processed by Meta in accordance with their own privacy policies. It does not give us access to your personal identity unless you’ve explicitly shared that with us.

You can control how Meta uses your data for advertising purposes by adjusting your ad preferences through your Facebook account or managing your browser settings.

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6. Cookies & Tracking

Our website uses cookies to enhance your experience. These include:

• Essential cookies for site functionality

• Analytics cookies to help us understand how visitors use the site

• Marketing cookies such as the Meta Pixel, which help us deliver relevant content and track ad performance

You can manage or disable cookies through your browser settings at any time.

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7. Data Security

We take the security of your personal data seriously. Wix provides encryption and security measures to protect data from unauthorized access. However, no online platform is completely secure, so we encourage users to take precautions when sharing sensitive information online.

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8. Your Rights

You have the right to:

• Request access to your personal data.

• Request corrections or deletion of your information.

• Opt out of marketing communications at any time.

To exercise these rights, please contact us at Lana@HouseofPersephone.co.uk.

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9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and continued use of our website implies acceptance of the updated terms.

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10. Contact Information

For any questions or concerns regarding this Privacy Policy, please contact us at:
Email: Lana@HouseofPersephone.co.uk

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Thank you for trusting House of Persephone with your personal information.